Week of May 26 Morning News Ratings: GMA and CBS Mornings Gain Demo Viewers...
All three morning shows saw week-to-week declines in total viewers.
View ArticleFox 11 in LA Promotes Bob DeCastro to Morning Anchor
His path in journalism follows a distinguished first career in the U.S. Navy, where he served as a Lieutenant aboard a destroyer based in San Diego.
View ArticleWeek of May 26 Evening News Ratings: All 3 Newscasts Struggle For Viewers...
Lester Holt's final week in the anchor's chair likely helped Nightly News stay steady in total viewers.
View ArticleAfter 17 Years, CCO Scott Bell Leaves Droga5 for BBDO
Scott Bell, one of Droga5’s earliest creative leaders, has joined BBDO New York as chief creative officer after 17 years at the agency.
View ArticleParamount Cuts Ties With WPP Media After Two Decades of Partnership
Paramount is cutting ties with its media agency of record for over 20 years.
View ArticleCleveland Station Launches Morning Livestream Show
The show is a continuation of its GO! Morning show
View ArticleSaturday, May 31 Evening Cable News Ratings: Bill Maher Is CNN’s...
CNN's Real Time with Bill Maher re-airs continue to be appointment viewing for the network.
View ArticlePaducah Station Ready to Move Into New Home on Friday
WPSD has planned its final newscast in the building its been in for nearly 68 years for Friday, June 6.
View ArticleAI Agents Are Helping PMG Run Ads on Fox News Without Freaking Out Clients
AI agents are rethinking news content as an ad channel for brands.
View ArticleSunday, June 1 Evening Cable News Ratings: Trey Gowdy Is Fox News’...
Sunday Night in America led in total viewers and the demo.
View ArticleAs Snack Sales Fall, Americans Take Comfort in Campbell’s Soup
Amid inflation fears, Cooking With Campbell's is an old marketing idea still worth its salt.
View ArticleDuolingo’s Owl Has Entered the Love Island USA Villa
Watch out, Love Islanders—Duo has entered the villa.In a new partnership with Peacock, the language learning app’s unhinged owl mascot has joined the cast of Love Island USA Season 7—and […]
View ArticleReanna Rosenthal Joins WVVA in West Virginia as AM Anchor and Producer
This is Rosenthal's first job in local TV.
View ArticleWBD’s Latest Round of Layoffs Hit Cable TV
The layoffs are happening at a time when WBD's TV cable business continues to see declines.
View ArticleMonday, June 2 Evening Cable News Ratings: Rachel Maddow Dominates...
Maddow had a strong second place finish in the 9 p.m. hour.
View ArticleTuesday, June 3 Evening Cable News Ratings: Abby Phillip Scores a Double...
CNN NewsNight has often won the demo, but rarely finished first in both measured categories.
View ArticleHow Neopets Made the Most Surprising Comeback in Online Gaming
Rather than chasing trends, the brand is investing in belonging and letting its community guide what comes next.
View ArticleAmazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts...
The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.
View ArticleCircle K Reveals First Work From New AOR Grey
Circle K has named Grey as its first global creative agency of record, launching the “Circle K Makes Your Day” platform and debuting the “We Definitely Have That” campaign.
View ArticleUnilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes...
Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor.
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