Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New...
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
View ArticleCBS Los Angeles Names Rudabeh Shahbazi Evening Co-Anchor
Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.
View ArticleDOJ Accuses Google of Using Search Monopoly Tactics To Push AI Product Gemini
DOJ says Google's Gemini deal with Samsung is "monopolist playbook at work.”
View ArticleWhat Will a Diminished Google Presence Mean for the Advertising Ecosystem?
If Google hoped that the second Trump administration would offer a reprieve, it must now be feeling pretty disappointed.
View ArticleRevry Names Sydney Walz as New Head of Marketing
Revry's new head of marketing will spearhead strategies to broaden the streaming network's reach and engagement.
View ArticleNFL, PepsiCo, Accenture Leaders Among 2025 Marketing Hall of Fame Inductees
The American Marketing Association New York will honor seven influential leaders from across industries—including the NFL, e.l.f. Beauty, Accenture, and DDB—in its 2025 Marketing Hall of Fame.
View Article3 Ways Meta Is Going After Retail Media Budgets
The tech giant is racing against other social platforms, DSPs, and CTV players.
View ArticleWhite House Easter Egg Roll Presented With Corporate Sponsorship
Big tech firms were among the numerous companies sponsoring activities on the White House grounds.
View ArticleSan Antonio Station KSAT Makes Weekend Anchor Moves
Barajas has worked as a reporter for the San Antonio ABC affiliate for the past four years.
View ArticlePrivate Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad...
Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.
View ArticleChief Meteorologist Dave Hovde Leaving KSBY After 22 Years
Hovde joined the station in 2003 after working in Fargo, North Dakota
View ArticleSeizing the Social Moment on X Is a Dangerous Game for Brands
The Wendy's-Katy Perry feud is just the latest in two decades of apologies—and no lessons learned.
View ArticleAlisha McDevitt Promoted to GM of WMUR in New Hampshire
McDevitt has worked at the Hearst owned station for nearly 30 years
View ArticleNatalie Wills Travels From Booking.com to Expedia Group
Expedia Group has hired Natalie Wills as svp of brand marketing and creative.The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. […]
View ArticleBill Owens Exits 60 Minutes as Paramount Pursues Trump Settlement
"I am stepping aside so the show can move forward," Owens wrote in a memo to staff.
View ArticleAmerican Culture Still Matters for Global Brands
America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?
View Article‘Made in the USA’? Make Sure You’re ‘Virtually...
Businesses must meticulously track the origin of every input, from raw materials to individual parts, and accurately represent the manufacturing journey of their products.
View ArticleWeek of April 14 Morning News Ratings: Gayle King’s Space Odyssey...
Good Morning America repeated at No. 1 in total viewers, while Today held onto the top spot in the demo.
View ArticleMarch 2025 Media Distributor Gauge: Warner Bros. Discovery Records Largest...
YouTube remained in first place and had its best TV share ever, eclipsing the record it set in February.
View ArticleWeek of April 14 Evening News Ratings: CBS Evening News Scores Best...
The CBS Evening News enjoyed double-digit growth in the A25-54 demo relative to the week prior.
View Article